SameUp's talk at the Turkish Capital Markets Association (TSPB) seminar on 28 April 2026 was featured on EKOTÜRK TV's evening news.
Speaking at the seminar "User Experience Trends in Capital Markets and Digital Journey Design", the SameUp team addressed the financial sector's digital transformation under four key headings.
Esra Alpaslan and Binnur Dinç Interviewed by EKOTÜRK TV
During the seminar at the TSPB Conference Hall, the EKOTÜRK TV team interviewed SameUp founder and CEO Esra Alpaslan and COO Binnur Dinç. The interview, covering experience-led technology and digital transformation in financial services, aired the same evening on EKOTÜRK TV's main news bulletin.
Watch the full interview on YouTube: https://www.youtube.com/watch?v=wwatniPI_Gg
Representing SameUp at the seminar:
- • Esra Alpaslan - CEO / Founder
- • Binnur Dinç - COO
- • Mert Ülkü - Development Lead
- • Ekrem Fatih Sonalp - Product & Design Lead
The Seminar's Main Themes
The team addressed the financial sector's digital transformation under four key headings:
- • Global trends in the mobile and web ecosystem: User experience standards in finance apps worldwide and next-generation interface design principles
- • Next-generation CMS and headless architecture: What moving from traditional content management systems to headless structures offers capital markets
- • The evolution of SEO — visibility strategies in the GEO era: How financial institutions should approach digital visibility as search engines give way to AI-powered answer engines
- • Growth hacks and hyper-personalization for the Turkish finance market: User segmentation shaped by local market dynamics and personalized digital experience design
At the Intersection of Financial Digital Transformation
The seminar put the changes happening at the intersection of financial digital transformation, user experience and the capital markets ecosystem under the microscope. Leading names from the sector discussed the strategies and practices that will shape the future of digital journey design.