One Design Language Across Four Channels: Yurtiçi Kargo's Digital Transformation
Yurtiçi Kargo's customer app, Kontrol Sende platform, courier app and kiosk device were each redesigned with flows tailored to their own user profiles. The aim was to deliver a consistent, modern experience that carries the brand identity on every channel, while simplifying transactions and building a user-friendly structure.
UI/UX Design — Multi-Channel Experience
Flows built separately for four different profiles — retail customer, corporate customer, courier and kiosk user — were brought together under one consistent design language. Each channel was tailored to its own needs while staying fully aligned with the brand identity.
Simplified Transaction Flows
We restructured the tasks users perform most often and removed the unnecessary steps. A consistent experience across devices and platforms means users feel at home on every channel.
From Courier to Kiosk, Customer to Corporate User: A Strong Experience on Every Channel
Different Users, One Consistent Design Language
The hardest part of this project was approaching profiles as different as couriers, retail customers, corporate users and kiosk users with one design philosophy. We built tailored flows for each while never letting the visual and functional consistency across the four channels slip. The result strengthened the user experience and brought Yurtiçi Kargo's digital face fully into line with its brand identity.
