Analytics and Performance Reporting
Using Google Analytics, SEMrush and other tools, we track campaign performance in detail. We define the KPIs, measure the impact of each campaign and turn the data into concrete optimizations.
Frequently Asked Questions
Which analytics tools do you use?
We mainly use Google Analytics, Google Search Console, Google Tag Manager and SEMrush, along with the ad platforms' own analytics tools. The data is combined into a single report so the performance of all channels can be assessed together.
Do you set up measurement infrastructure?
Yes. We set up conversion goals, tags and event tracking so the key user actions on the site become measurable. Because measurement that is set up incorrectly can mislead every marketing decision, it is treated as the first step.
Which KPIs are tracked?
KPIs are set according to the campaign goal. Traffic, conversion rate, cost per lead, return on ad spend (ROAS) and organic visibility are among the most commonly tracked metrics.
How often are reports shared?
Reporting frequency is set weekly or monthly, depending on the brand's needs. Reports include not just the numbers but also an interpretation of the results and recommendations for the next period.
Can we access the data in real time?
Yes. If requested, key metrics are shared through a dashboard that updates in real time, so brand teams can follow performance without waiting for the reporting period.