Prototyping and Interactive Design
We turn designs into interactive prototypes and test them with users and stakeholders before development begins. Feedback loops refine the design, so what reaches engineering is tested and ready to build.
Frequently Asked Questions
What is a prototype, and why is it built before development?
A prototype is a clickable simulation of the designs that comes close to the real product. It lets flows be tested before development starts, so mistakes are fixed before any code is written, at a much lower cost.
Who are prototypes tested with?
Prototypes are tested both with target users and with internal stakeholders. User tests show whether the flows are easy to understand; stakeholder reviews show whether business and compliance requirements are met.
What is the difference between a wireframe and a prototype?
A wireframe is a draft that shows the skeleton of the screens without visual detail. A prototype is an interactive model where screens are linked and interactions work. The process usually starts with wireframes and is validated with a prototype.
How is feedback from the prototype reflected in the design?
Issues found in testing are prioritized and the design is updated in iterations. This cycle continues until users can complete the flows without problems; the result is tested interfaces handed off to the development team.
How does a prototype make the development team's job easier?
A prototype clearly shows how screens behave, along with animations and transitions. This way the development team builds without differences in interpretation, and less time is spent going back and forth between design and code.