A Next-Generation Mobile Experience at Türkiye's First Digital Bank
The mobile app for Hayat Finans, Türkiye's first digital banking platform, was redesigned from end to end for both retail and corporate users. The aim was to deliver a modern, intuitive experience while speeding up customer acquisition and strengthening loyalty programs.
UI/UX Design — Retail & Corporate
Both the retail and corporate sides of the banking app were rebuilt around a user-focused approach. Modern interface design and a fluid experience architecture create a consistent structure that serves both user profiles.
Digital Onboarding and Gamification
Redesigning the account opening process (DOB) increased the speed of customer acquisition. Gamification-based loyalty program design strengthened user engagement, and the app began to offer an experience beyond pure functionality.
Redefining User Experience at the Forefront of Digital Banking
Fast Onboarding, Lasting Loyalty
Simplifying every step of digital onboarding cut the time it takes to open a bank account significantly and sped up how quickly new customers join the app. Gamification design created a loyalty experience that keeps users engaged and encourages them to come back. Carrying the responsibility that comes with being Türkiye's first digital banking platform, the app delivers usability and innovation together.
SameUp has been our partner throughout the design of the Hayat Finans mobile app, from day one to today, and a pleasure to work with.
